Bringing Your Dreams to Life
At Dreams And Drapes®, we believe that your home should be a reflection of your unique style and personality. That’s why we are passionate about providing stunning and affordable home furnishings to help you create spaces you’ll love.
Founded in 2020 in London, England, Dreams And Drapes® began with a simple mission – to make designer-quality curtains, bedding, bedspreads, and other home accessories available to everyone. We believe that you shouldn’t have to break the bank to decorate your home in a way that brings you joy and makes you proud.
Our founding team came from backgrounds in interior design, fashion, and product development. We channeled our expertise into building a brand that offers:
- An accessible price point – Our direct-to-consumer business model allows us to cut out the middleman and offer designer-inspired looks at a fraction of the cost.
- On-trend styles – We release new collections frequently so you can keep your home looking fresh and current. From modern geometrics to boho florals, our designs span a wide range of aesthetics to suit any taste.
- Quality construction – All of our products are made to the highest standards using durable, long-lasting materials like soft cottons and linen. We want them to stand the test of time.
- Coordinated collections – It’s easy to pull together a cohesive look across spaces with our coordinated bedding sets, window treatments, and accent decor.
We started out small, initially offering only curtain panels and duvet covers. But over the years, the Dreams And Drapes® product lineup has expanded greatly based on our customers’ requests. Today, we proudly offer complete bedding sets, table linens, rugs, decor accents like throws and cushions, and so much more.
Even with hundreds of products now available, our commitment to quality, style, and affordability remains unchanged. We want to help you achieve the home of your dreams, regardless of your budget or design aesthetic. Keep reading to learn more about our story!
Our Design Philosophy
At Dreams And Drapes®, our design philosophy is simple – keep up with the latest trends while also creating timeless, lasting pieces.
We employ an in-house design team with backgrounds from top fashion and interior design schools. They are constantly researching the latest colors, prints, textures, and styling techniques by studying runway shows, art exhibitions, architecture, travel destinations, and high-end furniture markets.
This allows us to create collections that are right on the pulse of what’s hot in home decor, yet not so trendy that they will look dated after one season. Our goal is to produce pieces that our customers will love and use for years to come.
While our styles are modern and fresh, we design them to be livable too. Our bedding is made from soft, cozy fabrics that feel nice against your skin. Our curtains filter light beautifully while also insulating rooms from outside noise and temperature. Every product is crafted to be as functional as it is beautiful.
We also place a strong emphasis on attention to detail in our designs. Subtle details like contrast piping, intricate stitching, and textured finishes elevate our products and give them a high-end, luxurious feel. Our in-house Quality Control team double checks each piece before it leaves our fulfillment center to ensure it meets our strict standards.
Overall, we strive to create home accessories that reflect current trends while offering lasting quality and comfort. This thoughtful approach to design sets us apart and results in pieces our customers are proud to display.
Our Commitment to Quality
Providing high-quality products at affordable prices is at the core of the Dreams And Drapes® brand promise. We go to great lengths to source and produce products that meet or exceed our standards for quality.
It all starts with carefully selecting the best materials. Our bedding collections primarily feature cottons, linens, microfibers, and polyester blends. These natural and synthetic materials provide the ideal combination of softness, breathability, durability, and ease of care.
For window treatments, we use thicker, light-filtering and insulating fabrics like faux silk, velvet, linen, cotton-poly blends, and 100% blackout materials. And we incorporate performance details like weighted hems, thermal insulating liners, and re-enforced header bands on rods.
Next, we partner with best-in-class vendors and factories around the world to manufacture our products. We conduct thorough audits and inspections to ensure ethical working conditions and production processes. And we review samples from each batch to guarantee excellent construction, seam strength, stitching, embroidery, and color consistency.
Once completed products arrive in our fulfillment centers, our Quality Control team does one final check. We thoroughly inspect every item for defects and ensure the end product matches our design specifications before it ships out to customers.
We stand behind our commitment to quality by offering hassle-free returns within 60 days of purchase. If any Dreams And Drapes® product fails to meet expectations for quality or durability, we will make it right.
Our dedication to thoughtful design, premium materials, meticulous production, and rigorous inspections gives customers confidence in the quality and longevity of our products. We strive to deliver pieces that will enhance your space beautifully for years of everyday use.
Our Most Popular Products
With hundreds of home goods to choose from, it can be tough deciding what to purchase from the Dreams And Drapes® collection. Here are a few of our all-star top-sellers that customers love:
Bedding
Our selection of duvet covers, sheet sets, pillowcases, and coordinated bedspreads tops the list of bestsellers. We offer them in a huge range of colors, prints, and textural weaves to suit any bedroom aesthetic. Made from soft, durable cottons and synthetic blends, they provide a luxurious night’s sleep. The Meadow Floral 6-Piece Bedding Set is one of our enduring top choices.
Curtains
Ready-made, grommet-top curtains are our hottest selling window treatment style. Available in solid hues, blackout materials, and hundreds of eye-catching prints, these classic curtains are easy to hang and bring life to a room. Matching swags, valances, and tiebacks allow for a custom, coordinated look. Our Amour Crushed Velvet Curtain Panel is a perennial bestseller.
Accent Decor
To pull a room together, customers love to accessorize with our wide range of accent items like throw pillows, blankets, area rugs and decor. Our luxuriously soft Crushed Velvet Throw Blanket comes in gorgeous jewel-toned hues. And our global-inspired medallion, ikat and octagonal print throw pillows add a pop of color and visual interest to sofas and beds.
Bath Collections
Luxurious 100% cotton bath sheets, plush towels, shower curtains, bath rugs, and coordinating accessories have become a Dreams And Drapes® standout category. Made for everyday use, our bath essentials lend a soothing spa-like feel to your space. The organic cotton Ultimate Hotel Spa Towel is a top choice for its lush feel and thirsty, high-density construction.
We love seeing so many customers find joy and pride in using these core products time and time again. Read on to learn more about our company journey and meet the faces behind the brand.
The Dreams And Drapes® Story
Dreams And Drapes® was founded in 2020 by entrepreneurs and long-time friends Lucy Yang and Adrian Wu. Both had backgrounds in e-commerce and a shared appreciation for interior design. While shopping for their own homes, they grew frustrated by the lack of affordable, stylish options for sprucing up lackluster spaces.
“We wanted to make designer home decor attainable for regular people, not just the wealthy,” explains Lucy. “And we saw major gaps in the market – stores were either cheaply made or exorbitantly priced. it was time for something new.”
Drawing from their experiences living abroad with backgrounds in fashion and product development, Lucy and Adrian made it their mission to create a direct-to-consumer home brand that was radically different. One that focused on three pillars:
- Accessible pricing – prices up to 80% less than competitors by selling direct.
- On-trend design – seasonal collections based on global fashion and interior design trends.
- Outstanding quality – premium materials and manufacturing partnerships.
With personal investments and loans from family and friends, they leased a small office, bought industry-standard design software, and hired three employees – a designer, photographer, and customer service rep.
After months of planning, the first Dreams And Drapes® product collection of 22 curtain styles and 4 duvet covers was introduced in March 2020. It quickly became a hit, resonating with consumers’ desire for affordable and stylish home upgrades.
Just 8 months after launch, Dreams And Drapes® opened their first 20,000 sq. foot fulfillment center in Greater London to meet demand. The product line expanded into full bedding collections, bath essentials, rugs and decor accents. Their social media attracted followers from around the globe.
“We were humbled and amazed by the enthusiastic response from shoppers everywhere. It confirmed our belief that by focusing on great design, pricing and quality, we could really disrupt the market” shares Adrian.
Over the next 2 years, Lucy and Adrian leveraged their e-commerce experience to scale while retaining a lean, efficient operation. Dreams And Drapes® opened 2 more large fulfillment centers in the U.K. and expanded offerings to over 1,000 products. A diverse team of 30 employees now keeps the brand running smoothly.
Today, just 3 years after its start, Dreams And Drapes® ships to over 15 countries worldwide. With a laser-focus on customer experience, they’ve built a global brand that delivers joy, pride and self-expression through home decor.
Lucy and Adrian credit the brand’s phenomenal growth to listening closely to customer feedback. “Our customers are why we do what we do,” says Lucy. “We owe our success to making their aspirations for stylish, affordable home decor possible. And we’ll continue to evolve to support their dreams.”
Dreams And Drapes® strives to build a personal connection with every shopper. Read on to learn about our incredible team members who make it all happen.
Meet the Dreams And Drapes® Team
While our founders Lucy and Adrian laid the groundwork, Dreams And Drapes® has grown into a team of over 30 talented individuals who keep the brand running smoothly each day. Get to know some of the key team members who exemplify our brand values:
Naomi Clarkson, Lead Designer
Our Lead Designer Naomi Clarkson heads up our in-house design team. She studied fashion and textile design at Central Saint Martins and has a natural flair for color, texture and pattern mixing. Naomi’s British background blends beautifully with inspiration pulled from her global travels to India, Mexico, Morocco and beyond. Her fresh aesthetic has defined the Dreams And Drapes® look from day one.
“I love breathing new life into tired spaces,” shares Naomi. “Our design process begins by getting to know our customers and understanding their decor goals. From there, my team and I collaborate to create collections layered with colors, textures and prints tailored to different lifestyles and tastes.”
Naomi’s passion for innovative design and commitment to understanding customer needs has been pivotal to the brand’s success.
Mark Simmons, Fulfillment Center Manager
Leading our main fulfillment team in London is Mark Simmons. With 15 years in operations and logistics, he keeps our 50,000 sq. foot warehouse running smoothly to get orders processed and delivered on time.
“I’m obsessed with efficiency and accuracy,” Mark says. “My job is making sure processes are as streamlined and mistake-proof as possible. Automation helps, but it’s my incredible fulfillment team’s attention to detail that ensures every order meets our standards.”
Mark built our fulfillment operation from the ground up as we rapidly scaled. His keen eye for creating systems and passion for delivering excellence makes magic happen behind the scenes.
Eva Chen, Customer Experience Manager
Eva Chen heads up our stellar Customer Experience team of 10 smiling representatives. With a background in hospitality and customer service, she’s focused on providing 5-star interactions with every Dreams And Drapes® shopper.
“My team and I pride ourselves on going above and beyond for each customer,” shares Eva. “Whether it’s answering questions about sizing, helping with returns, or providing styling advice, we aim to make each touchpoint with our brand helpful and delightful.”
Eva’s customer-centric approach has maximized loyalty and generated invaluable insights to enhance the shopping experience. Her cheerfulness and can-do attitude motivate her team daily.
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We’re grateful to have such devoted, gifted individuals like Naomi, Mark and Eva helping build the Dreams And Drapes® brand. Their commitment and specialist expertise in design, operations and service are integral to our success.
While we’ve grown to over 30 employees strong, our tight-knit team culture remains. We’ll continue scaling our capabilities while preserving the personal touch, passion and purpose that built this brand.
Giving Back to Make A Difference
At Dreams And Drapes®, we believe business should be used as a force for good. That’s why we make social impact and eco-responsibility core to our mission.
We partner with and donate to charitable organizations worldwide that support some of our deepest values:
- Empowering women – We work with groups like Dress for Success that provide professional clothing and development tools to help women thrive in work and life.
- Human rights – We proudly support the UN Human Rights Council and LGBTQ advocacy organizations in promoting equal rights, freedoms and protections for all people.
- Sustainability – We contribute to environmental groups like Project Drawdown that research cutting carbon pollution and reversing global warming.
- Disaster relief – We work with emergency aid partners to provide clothing and supplies when disasters strike around the world.
We also make sustainable practices central to our own operations:
- Eco-friendly materials – We use renewable textiles like organic cotton, bamboo, hemp, and recycled polyester in our products.
- Responsible manufacturing – Our facilities meet high environmental standards and we continue to improve energy efficiency.
- Minimal packaging – We ship orders in 100% recycled and biodegradable packaging to reduce waste.
- Ethical labor – All our facilities adhere to strict labor, safety and wage standards that respect workers and communities.
While we still have more work to do, these initiatives guide our efforts to run a purpose-driven business and create positive change.
As Dreams And Drapes® grows, so will our commitment to uplifting people and protecting the planet. We’ll continue to seek out new ways to promote human rights, inclusion, sustainability and prosperity for all.
What’s Next for Dreams And Drapes®
We’ve come a long way since our humble beginning in 2020. But this is just the start of the Dreams And Drapes® journey. We have bold plans for the future as we continue working to beautify homes worldwide.
Here’s a taste of what’s on the horizon:
- New product categories – We’re exploring expanding into decorative lighting, wall art and more to fully outfit entire rooms.
- Brick-and-mortar showrooms – Opening physical retail spaces is the next step to make seeing, feeling and testing products easy.
- Expanded global reach – We plan to launch localized sites and operations throughout Europe, North America, Asia Pacific and beyond.
- Innovative collaborations – Strategic partnerships with leading interior designers and influencers will unlock fresh inspiration.
- Next-level shopping experiences – Optimizing both digital and physical touchpoints will improve convenience and personalization.
While we scale rapidly in size and reach, our commitment to quality, service and sustainability will remain steadfast. We’ll continue to put customers at the heart of every decision to help you keep creating homes you’re proud of.
We’re so grateful you’ve joined us on this journey so far. And we can’t wait to continue evolving together to meet all your home decor needs for years to come.
Thank you for being part of the Dreams And Drapes® family! Please reach out anytime with questions, feedback or just to say hello.
Sincerely,
Lucy Yang & Adrian Wu
Co-Founders of Dreams And Drapes®